Image of Isaac Crum

Practice Areas

  • Branding and Marketing
  • Consumer Products Development
  • Data and Privacy
  • Intellectual Property
  • Intellectual Property Strategic Counseling
  • Patent Litigation
  • Software Audits
  • Trademark and Trade Dress Litigation
  • Trade Secrets and Unfair Competition Litigation

Admissions

  • Arizona
  • District of Columbia
  • U.S. Court of Appeals of the Ninth Circuit
  • U.S. Court of Appeals, Federal Circuit
  • U.S. District Court, Eastern District of Texas
  • U.S. District Court of Vermont

Isaac S. Crum
Partner
Phone: 602.641.6705
Office: Phoenix

Attorney Isaac S. Crum, Intellectual Property Law & Legal Services 

Specializing in IP Development, Protection, and Enforcement 

Isaac S. Crum is a member of Messner Reeves’ intellectual property group.

Isaac focuses his practice on advising clients as to how to develop, protect, and enforce intellectual property rights.  He frequently is consulted by, and guides, successful businesses dealing with knockoffs on e-commerce platforms like Amazon, Ebay, and Etsy. In so doing, he works with his clients to develop a wholistic approach which balances developing an enforceable intellectual property portfolio with the realities of e-commerce in the globalized 21st century. 

“After employees, intellectual property is often a businesses’ single greatest asset,” says Isaac, who adds that companies who ignore this “do so at their peril.”  “Consumer lists, product designs, methods of manufacture, technology licensing, brand development and brand recognition—each of these elements of a successful business, have intellectual property law at their heart.”  “It is unfortunate,” Isaac laments, “that all too often clients call ‘after-the-fact,’ and after their product is already being knocked-off by a dozen cheaper competitors and when options are limited.  These ‘after-the-fact’ calls can be sobering.  It’s always better when I am able to walk through a clients’ business and products on the front end and can gameplan with the client how to protect their market space before problems arise.”

In addition to his consulting practice, Isaac has spent the last thirteen years litigating intellectual property cases across the country for clients of every size, from $2 trillion “Fortune 10” companies to mom-and-pop stores and pre-revenue startups.  These cases have run the gamut from semiconductor cases before the International Trade Commission in Washington, D.C., trademark and patent cases in Arizona and the Ninth Circuit, cancellation and opposition proceedings before the Trademark Trial and Appeals Board, and appeals to the Federal Circuit and United States Supreme Court.   Isaac has virtually seen it all.

When taking on new matters, Isaac finds that in addition to providing legal advice and zealously litigating cases, much of the work of being an intellectual property lawyer revolves around identifying and establishing business-centered goals and realistic business-based “win conditions.”  “No one wants to spend more money litigating a case than it is worth.  So, much of my time is spent strategizing how to pivot between aggressively going after infringers to creatively structuring settlements and licensing agreements that maximize my client’s revenue and are based on the needs of a client or the status of a particular matter.”

Prior to attending law school, Isaac earned a degree in computer engineering at the University of Arizona. A native Tucsonan and die-hard Wildcat fan, Isaac remained at the University of Arizona for law school.  Upon graduation from law school, Isaac practiced for six years in Washington, D.C. for two top-fifty international law firms before coming back home to Arizona to raise his family.

  • University of Arizona, James E. Rogers College of Law (J.D., 2008)
  • University of Arizona (B.S.C.E., 2003)
    • Major: Computer Engineering

Super Lawyers, Southwest Rising Star, 2014 – present

  • 29 Patent Litigations
  • 188 Claim Constructions
  • $8,602,006 in damage awards (aggregate)
  • Represented Patentees in %32 of patent cases
  • Represented Patent Challengers in %68 of patent cases
  • CIF Licensing, LLC v. Agere Systems LLC et al 1-07-cv-00170 (DDE)
  • Stemcells, Inc. et al v. Neuralstem, Inc. 8-06-cv-01877 (DMD)
  • Freescale Semiconductor, Inc. v. Funai Corporation, Inc. et al 1-10-cv-00138 (WDTX)
  • TronTech Licensing Incorporated v. Epson America, Inc. et al 2-10-cv-00218 (EDTX)
  • TransPerfect Global, Inc., et. al. v. MotionPoint Corporation 4-10-cv-02590 (NDCA)
  • MacroSolve, Inc. v. Antenna Software, Inc., et. al. 6-11-cv-00287 (EDTX)
  • Digital Televisions and Components Thereof 337-TA-789 (ITC)
  • Integrated Circuits, Chipsets, and Products Containing Same Including Televisions 337-TA-786 (ITC)
  • Set-Top Boxes, and Hardware and Software Components Thereof 337-TA-761 (ITC)
  • Mobile Devices and Related Software 337-TA-750 (ITC)
  • Wireless Communication Devices, Portable Music and Data Processing Devices, Computers and Components Thereof 337-TA-745 (ITC)
  • Flash Memory Chips and Products Containing the Same 337-TA-735 (ITC)
  • Integrated Circuits, Chipsets, and Products Containing Same Including Televisions, Media Players, and Cameras 337-TA-709 (ITC)
  • MacroSolve, Inc. v. MovieTickets.com, Inc. 6-12-cv-00194 (EDTX)
  • Flash Memory Chips and Products Containing The Same 337-TA-664 (ITC)
  • Freescale Semiconductor, Inc. v. Amtran Technology Co., Ltd., et. al. 1-12-cv-00644 (WDTX)
  • TQP Development, LLC v. MovieTickets.com, Inc. 2-12-cv-00646 (EDTX)
  • Hildebrand v. Monroe Truck Equipment (MTE) 1-13-cv-03344 (DCO)
  • Marshall Feature Recognition, LLC v. Anheuser-Busch Companies, Inc. 2-14-cv-00190 (EDTX)
  • Marshall Feature Recognition, LLC v. ValPak Direct Marketing Systems, Inc. 2-14-cv-00253 (EDTX)
  • Eaton Veterinary Pharmaceutical Incorporated v. Diamondback Drugs of Delaware LLC et al 2-14-cv-01208 (DAZ)
  • CTP Innovations, LLC v. F.C.L. Graphics, Inc. 1-15-cv-01550 (DMD)
  • Plasma-Therm, LLC v. Micro Processing Technology, Inc. 8-15-cv-02785 (MDFL)
  • Kobace LLC v. Cabela’s Incorporated 6-16-cv-00307 (EDTX)
  • MadGrip Holdings, LLC v. West Chester Holdings, Inc. 2-16-cv-00272 (DVT)
  • Blackhawk Network Incorporated v. SL Card Company Incorporated et al 2-21-cv-00813 (DAZ)
  • VIP Products LLC v. Jack Daniel’s Properties Incorporated 2-14-cv-02057 (DAZ)
  • Lisa Frank, Inc. v. Orb Factory Limited 4-15-cv-00433 (DAZ)
  • Arizona Board of Regents v. Scumdevils LLC et al 4-17-cv-00195 (DAZ)
  • Young Champions Recreation Programs Incorporated v. Toop Sports Incorporated et al 2-14-cv-02142 (DAZ)
  • Cabela’s Incorporated v. Ringers Technologies LLC 8-14-cv-00245 (DNE)
  • Pso-Rite.com LLC v. Exerscribe Incorporated 2-20-cv-02146 (DAZ)
  • Cozy Comfort Company LLC v. Davie Clothing Proprietary Limited et al 2-21-cv-00310 (DAZ)
  • Top Brand LLC et al v. Cozy Comfort Company, LLC et al 2-21-cv-00597 (DAZ)
  • Madluvv, LLC v. The Brow Trio LLC et al 2-21-cv-01683 (DAZ)
  • The Evolutionary Level Above Human, Inc. v. Havel et al 3-22-cv-00395 (NDIN)
Representative Experience
  • Representing a global spirits manufacturer in intellectual property counseling, trademark enforcement, litigation, and appeals.
  • Representing various consumer products companies, and startups, in all aspects of intellectual property counseling and litigation, including defending it in complex litigations involving patents, trademarks and trade dress, copyrights, trade secrets, and unfair competition, and advising on intellectual property asset and portfolio building strategies.
  • Representing numerous companies in bet-the-company patent litigation before the International Trade Commission and in district courts around the company.
  • Representation of non-profit companies in developing IP portfolio and securing IP protection for growing and expanding their mission.
Publications and Speaking Engagements
Community Involvement
  • Executive Counsel, Intellectual Property Section, Arizona State Bar Association
  • American Intellectual Property Law Association (Member)
  • Maricopa County Bar Association (Member)
  • Pima County Bar Association (Member)
Professional Experience
Community